Seller FAQ’s

Getting Started

Who can sell on

Go4Ethnic is an online Ethnic Marketplace for all Indian ethnic handmade, handcrafted handicrafts, handloom and lifestyle products. Sellers/ Brands/ Designers who wish to sell their beautiful collection of authentic, genuine products are invited to sell on In order to start selling on Go4Ethnic, you need to have the following:

  • PAN Card (Personal PAN for business type "Proprietorship" and Personal + Business PAN for business type as "Company")
  • VAT/TIN/CST details
  • Bank account and supporting KYC documents (Address Proof, and Cancelled cheque)
  • Minimum of 10 unique products to start selling

How do I sell on

Seller/Merchants/Designers & Artisans can start selling on Go4Ethnic in 4 easy steps.

  1. Register on Go4Ethnic to create your own store @ Seller registration Weblink
  2. List your products under specific categories by providing accurate product details such as product description, product specific additional details, SKU ID, pricing and product care information.
  3. Once you receive the order, pack and ship it through our logistic partners for them to deliver it to the buyers
  4. Once the order is successfully delivered, Go4Ethnic will settle your payments

When can I start selling products on

After all the required documents have been verified along with seller registration process, you can start listing your products and start selling.

Do I need to register on What documents are required to register as a seller on Go4Ethnic?

Yes, before you starting selling, you will need to register on Go4Ethnic @ Seller registration Weblink. Kindly provide following documents/ details at the time of registration:

  • PAN Card (Personal PAN for business type "Proprietorship" and Personal + Business PAN for business type as "Company")
  • VAT/TIN/CST details
  • Bank account and supporting KYC documents (Address Proof, and Cancelled cheque)

I do not have my VAT/CST, can I still register as a seller with my PAN?

VAT and CST are required to sell online in accordance to Indian laws. At the time of registration with Go4Ethnic, You need to provide VAT and CST number to Go4Ethnic. However, if you are selling only VAT exempted categories, then this may not be required. Note that if you start selling any taxable goods you need to register for VAT and CST as per sales tax law and provide VAT and CST to Go4Ethnic.

Can I sell outside India through Go4Ethnic marketplace?

Yes, you can sell your products outside India through our Go4Ethnic international webfront. For further information, please send email on

How can I manage my online store at Go4Ethnic?

After you've successfully registered, you will have complete administrative access to your online store at You can login anytime of the day, from anywhere, using an Internet connection to upload new products, update and manage existing quantity or pricing, manage orders & inventory, along with various other benefits.


Who decides the price of the products?

As a seller, you will decide the price of your products both for domestic and international website.

What payment options to do you offer to Buyers?

We offer all the popular online payment options such as credit card, debit card, net banking, Cash on Delivery (only for orders within India), and International credit cards.

When should I expect my payments from Go4Ethnic?

Initially, you will receive your payments on 15th of every month. Payments will be made directly to your bank account through electronic transfer. Please make sure, your status of the shipment is marked "Shipped" with valid tracking number details by logging in to your seller panel. If you have any finance related query please send an email at

What is your marketplace commission charges?

We charge 25% commission + 3.2% payment collection charges + Logistic charges + Applicable GST. The commission is calculated on the sale price of the product listed by the Seller. Any direct or indirect discounts given by Go4Ethnic will not be considered in the sale price.

Who is responsible for collecting and paying VAT/CST?

Sellers are responsible for collecting and paying the accurate VAT/CST. Go4Ethnic only provides online platform that connects sellers to the buyers but the buying and selling is the contract between buyers and sellers. Sellers should keep the Selling Price inclusive of all taxes.


Do you have any listing charges?

No. Listing products at is absolutely free. Go4Ethnic does not charge anything for listing your products on You can sell as many products you want.

How many listings are required to start selling?

You are required to have a minimum of 10 product listings to start selling on

How do I list my products on

For single listings, You can upload your products through seller panel store at For bulk upload, you can update your product listing details on Go4Ethnic provided bulk upload catalogue template. If you have any queries, please feel free to contact our seller support team at

I have uploaded the products but they are not live on Go4Ethnic?

We review all the product uploads to make sure the product photo quality is acceptable and the products are not illegal/offensive in nature. All the product specific details in your listings are QCéd by our team. We take max 48 hours to do it so your products can take max 48 hours to appear in your store at

Do you support product catalogue, inventory tracking and order management?

Yes, we can tie you up with our Online Seller Management Web Partners who can help you manage your online product catalogue, orders and inventory management. We will be happy to connect you to them if you need support. Please contact us at to get more information.

Will my seller name be displayed on so that the buyer comes to know that he or she is purchasing from me on marketplace?

Yes, we will clearly indicate on your listings that the product is sold by you. You will be required to send your invoice to the buyer along with your order shipment.

How can I change or edit my product listings at Go4Ethnic?

You can easily change your product description, products specific additional details, product care details, price, quantity, discount offered, bundling etc from anywhere anytime of the day. You can do it by login in your online store at Go4Ethnic Seller Panel using your own username and password. In 'Product Manager' tab, you can change/edit details for any of your product listings.


How will I know if I have received a new order?

We, at Go4Ethnic will notify you for any order received by you by instant email or sms. You will be able to see all your order related details in your seller panel store

How can I manage my Orders at Go4Ethnic?

After you've successfully registered, you will have complete administrative access to your online store at You can check and update the statuses of all your Orders. In case of default dropship model, after you choose Go4Ethnic logistic partners, tracking number will be auto generated. Incase of self-shipping, you will need to enter the tracking number details against the respective shipment. Once the order is picked up by the logistic partner from your location, the status of the order is 'Shipped', when the buyer receives the product then the status of the order will be changed to 'Delivered'.

Who takes care of delivery of my products?

Here's how you can take care of the logistics part.

Drop-Ship Model: This is default model where the seller will dispatch the product(s) only with Go4Ethnic Logistic Service providers (FedEx and DTDC-Dotzot). All You need to do is to pack and keep the shipment ready, our logistic partner will pick up the product from you and deliver it to the buyer.

Self-ship Model: The Seller can use self-shipping option only if the company provided logistic partners are not serviceable to seller or buyer location. In this case, the seller will need to update the tracking number details by logging into their seller store at so that the buyer can be notified of the same.

How do I update tracking details of my shipment?

Please login to your seller panel store and put tracking details by opening your shipment. Clear all the filters if you don't see your shipment under 'Orders' section

How will I know that the product is delivered to the Buyer?

You can check the delivery status of all your orders by login to your seller panel store. The information is provided in "Status" column under Orders section.


How do I get more marketing support to promote my online store and products at

We at Go4Ethnic offer digital marketing services and preferred placements for you to promote and grow your business at Please contact us at to get advice on marketing and promotions from our marketing experts at Go4Ethnic.

Can Buyer leave feedback and why is buyer feedback so important?

Yes. Buyers can leave feedback. Based on our market research analysis, Buyers have the tendency to purchase products from sellers with higher ratings. Your rating is available on the product page which is the first thing buyer will see. Maintaining a high feedback rating is critical for success on If you consistently get positive feedback, other potential buyers will be more likely to buy from you. Your feedback rating is a key metrics used by Go4Ethnic to measure your performance.

Can I cancel my subscription and if yes, how?

Yes, you are free to cancel your subscription anytime. If you wish to cancel it just drop us an email at