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Ethnic Wear

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Ethnic Wear

What is an ethnic wear?

The words "ethnic" and "ethnicity" come from the Greek word ethnos, meaning "people." An ethnic group refers to people who share a cultural heritage or historical tradition, usually connected to a language background or a geographical location; sometimes it may overlap occupational or religious groups. Members of an ethnic group are often different from other groups in many ways that symbolizes their ethnicity and display group solidarity.

The cultural diversity and rich heritage all across India is indeed a spellbinding and a captivating reality. The key elements that contribute to India’s cultural diversity include religions of India, Indian cuisine, a myriad of spoken languages, art and music forms, dance forms and traditional attires including a wide variety of jewellery adornments and styles. Hinduism, Christianity, Sikhism, Buddhism, Jainism and Islam are some of the major religions people believe and follow in India. The spiritual land of India is marked with various religious practices and beliefs. Religions of India have their roots firmed on customary beliefs, rituals, ceremonies, life philosophies which has a great impact on individual’s lifestyle. For instance, ethnic clothing in India varies from one state to another. In Assam, mainly women wear mekhela. The women of Bodo Tribe wear Mekhela along with chadar while women of Thai Phake tribe wear Chiarchin. In Gujarat, the traditional attire of Gujarat is chaniya choli, ghagra choli or Lehenga choli. In Punjab, patiyala salwar suits are most famous garment of women. Women of Jammu and Kashmir wear Pherans. Hindu women pairs it with a headdress called Taranga while Muslim women either wear Abaya or a headdress exclusive to the state that is tied around the head and pinned.

Due to westernization and strong Bollywood influence, a new modern dressing sense has evolved over the years. Fashion and apparel designers experiment with new designs that create a wave of fashion trends among fashion lovers. A classic surge of the changing trends can be seen on how Sarees have been readily replaced by Churidar-Kurta and the Salwar Kameez in daily wear wardrobe essential for many Indian women.

The Ancient History of Indian Clothing

History of Indian clothing is as fascinating due to the vast variety of clothing styles and patterns. The existence of Indian clothing can be traced back to 5th Millenium B.C. in Indus Valley civilization where the clothing was mainly made of cotton. Bone needles and wooden spindles were used as tools. Cotton was first cultivated in India during the Harappan Era i.e. in 2500 BC. The remnants of the ancient Indian clothing can be found in rocks, caves, paintings, figurines and human art forms of temples and monuments found near Indus valley civilisation. This magnificent scriptures illustrate that during ancient times, fabrics were wrapped around the body. Men wore a long cloth wrapped over their waist and fastened it at the back along with turban on the head. Women wore a knee length skirt. In the Vedic period, i.e. between 1500 & 500 BC, a single cloth was wrapped around the body and draped over the shoulder. An upper garment (uttariya) was covered like a shawl or only thrown over one shoulder and lower garment (paridhana) was pleated in front and tied up with the help of belt (mekhala). An extra cloth (pravara) was used in the winters. In Rig Veda, mainly Adhivastra, and Andpratidhi was described for clothing which are for outer cover and head dress or turban. In Atharva Veda garments like Nivi, Vavri, Upavasana, Kumba, Usnlsa, and Tirlta also appeared which were terms respectively used for underwear, upper garment, veil while the last three meant some kinds of head-dress. In the Mauryan dynasty (322-185 BC), founded by Chandragupta Maurya, the common attire named Antariya was used as a lower garment. The garment was usually made of cotton, linen or muslin and adorned with gemstones and fastened at the centre of the waist tied in a looped knot. A lehengha style garment was covered around the hips to form a tubular skirt. In addition to this, an embellished long piece of cloth called as “patka” was pleated into antariya.

Women usually wore an embroidered fabric waistband with drum headed knots at the ends. Upper garment known as uttariya used as a scarf or shawl was similar to the one in Vedic period. During the Gupta Period (320 to 550 AD), stitched upper garments along with a chest band as well as a lower garments were in use. The antariya worn by the women turned into a clothing style named as ‘Gagri’, which had many swirls and folds. In the later part of this period, upper garment clothing evolved in blouse style pattern. Blouse patterns evolved based on closure types such as strings to tie at the back or closure knot at the front. A long sleeved brocaded tunic was the main garment for the privileged class. Mughal period (1526-1707 AD) was marked with the beauty of luxury cloths. Men clothing style included variants like Jama, Patka and Chogha. Jama was the frock coat with flared skirt upto knee length which was tight fitting and fastened on the right side of the body. Patka was a type of girdle i.e. a belt or cord worn around the waist. It was used to keep the sword around the waist. Chogha was the long sleeved and embroidered coat worn on Jama and other garments. Mughal era brought a wide range of garment styles for the women. These include Peshwaj, Yalek, Pajama, Churidar, Shalwar, Dhilija, Garara and the Farshi. The period of the Great Mughals, began with Babur in 1526 AD, ended with the death of Aurangzeb in 1707 AD. Aurangzeb’s death marked the beginning to the end of a Mughal era in Indian history. After Aurangzeb’s death Bahadur Shah (1707 – 1712 AD), Jahandar Shah (1712 A.D.-1713 A.D.), Farrukhsiyar (1713 A.D.-1719 A.D.), Mohammad Shah (1719 A.D.-1748 A.D.), Ahmad Shah (1748-1754), Alamgir II (1754-1759), Shah Alam II (1759-1806), Akbar II (1806-1837) and Bahadur Shah II (1837-1857) were the Mughal emperors who ruled over the Indian continent. Mughal rule formally came to an end when Bahadur Shah was deposed and deported to Rangoon by the East India Company in 1857

In 18th century, with the decline of the Mughal Empire, several independent states like Rajput Kingdom came into existence. Rajput's main costumes comprised of Angarkhi, Pagdi, Chudidar Pyjama and a cummerbund (belt) for men. Women clothing was glorified with vibrant, highly decorated and embellished Sarees, Lehengas, Kanchli, Kurti, Angia, Odhni, Puthia and Sulkhani (loose pyjama). The garment styles differed from one state to another.

In the Victorian era, saree without the blouse became the primary Indian attire for women. It was Jnanadanandini Debi, the wife of Satyendranath Tagore (brother of the famous Bengali poet Rabindranath Tagore) who promoted the blouses as an additional upper garment of saree, jackets and chemises. Tagore actively encouraged his wife to adopt Western ideas. The English terms “Blouse” and “Petticoat” enters into the Indian vocabulary in the Victorians era. Over the time, the British influence became stronger and different patterns of blouses came into existence with respect to sleeve structures and necklines. Shirts were worn under the sari as a result of British influence. In earlier times, there were no written codes on dress conduct in India, unlike in Britain. In the ancient times, the review on comfortable clothing garment was spread only through the word of mouth. The Indian garment and textile industry evolved over the years by bringing in new styles, designs and patterns of diverse range of garments. Indian garment designers are recognized globally for their creativity and innovative fashion designs. Indian dress designs have become a popular choice among the youth today.


At Go4Ethnic, our ethnic wear segment includes beautiful exquisite collection of Sarees, Lehengas, Salwaar suits and much more. Today, the fashion choice of many Indian women is shifted towards contemporary style but yet many love to be connected to the roots. Ethnic wear is the best way to stay connected with our tradition. Be it for traditional events, religious ceremonies or cocktail parties, you will find right and elegant ethnic wear for all occasions that every woman would love to have. The outfits are carefully designed by keeping current fashion trends in the mind.

Buy Sarees Online at Best Prices At Go4Ethnic

Saree is the most graceful, and perhaps most recognisable traditional attire worn by Indian women. It is 4 to 9 yard unstitched garment worn on upper stitched garment known as blouse or choli. 

Sarees are the primary ethnic outfit in many of the Indian states but their draping styles differ from one state to another. There is a wide spectrum of saree styles. Each state has their unique saree styling pattern keeping in sync with the needs of the women there. Diversity in draping styles can be seen in Athpourey style of west Bengal, Mohiniattam and Namboothiri from Kerala, Bootheyara from Karnataka, Nivi and Kappulu style from Andhra Pradesh, Mekhela chador from Assam, Nauvari saree from Maharashtra, Seedha pallu from Gujarat, UP and Odisha, Surguja from Chhattisgarh, Pinkosu from Madurai, Coorgi style from Karnataka, Halakki Vokkaliga from Karnataka, Kunbi drape from Goa, Madisaru from Tamil Nadu, Santhal drape from Jharkhand, and Phanek and Innaphi from Manipur.

At Go4Ethnic, enjoy shopping online like never before with our collection of Kanjivaram Sarees, Kashmiri sarees, Bhagalpuri sarees, Banarasi Silk, Art Silk sarees, Chanderi sarees, Mysore Silk sarees, Kalamkari sarees, Manipuri Sarees and Patola Sarees. You can shop from wide range of saree styles and patterns with us. The variety of patterns include Zari Work, Stone Work, Border Work, Embroidered, Jacquard, Plain, Printed, Thread Work, Butta Work, Zardosi Work, Lace Work, Cut Work and Pearl Work on various textures. Choose from a whole range of saree styles like Half-Half Sarees, Contemporary Sarees, Designer Sarees, Handloom Sarees, Traditional Sarees and Short Pallu Sarees available at Go4Ethnic. Pair up your attire with beautiful jewellery designs from Go4Ethnic.

Occasions, celebrations and festivals are the integral part of India and hence Ethnic wear is a must have wardrobe essential for every Indian women. You can choose from a wide variety of Party wear, wedding and festival sarees, farewell sarees that best suit your preferences.

On Go4Ethnic, you have many options to opt for the fabric that compliments your look perfectly. We have a wide array of Silk saree, Chiffon saree, Cotton saree, Crepe saree, Georgette saree, Lycra saree, Net saree, Satin saree, Polycotton saree, Khadi Silk saree, Cotton Silk saree, Kota Doria saree and Handloom Silk saree.

Shop Salwar Suits Online

If you are looking for Indian dresses for wedding, you are at right place. Go4Ethnic offers you a latest and most exclusive designs and patterns of Anarkali Suits, Straight Suits, Patiala Suits, Punjabi Suits, Churidar Suits, Designer Suits, Palazzo Suits, Kashmiri Suits and Embroidered Suits. We also have a diverse assortment of ethnic salwar suit dress materials online that you can opt for if you want to customize the style and the fit for yourself. 

Shop Lehengas Online at Best Prices

A beautiful fact which distinguishes ethnic wear from any other apparel is that these can be worn for any and every occasion to reflect an unmatched sophistication. Whether you want sarees to sizzle or lehengas to dazzle, you have several options on Go4Ethnic. You can explore our collection of A Line Lehengas, Bollywood Lehengas, Designer Lehengas, Circular Lehengas, Full Flair Lehengas, Lehangas with Jacket and Fish Tail Lehengas to choose the outfit that best suits with your choice and occasion.

At Go4Ethnic, we value our customers and hence have customer friendly options for online purchase such as Cash on Delivery (COD), affordable price range, easy returns, authentic products and good customer service. Customer satisfaction is our prime motto. Our enthusiastic team will assist you with any order related or customization query any day any time. Buy sarees, lehengas and salwar suits online from Go4Ethnic, relax and enjoy your online shopping. Rest assured you will get best customer service from us. We take bulk orders too, drop us a message at and our team will be happy to serve you on your requirement.

Ethnic Wear PRICE LIST

Ethnic Wear Price
Red Woolen Unstitched Kashmiri Embroidered Suit Fabric ₹3616
Red Woolen Unstitched Kashmiri Embroidered Suit Fabric ₹3297
Black Woolen Unstitched Kashmiri Embroidered Suit Fabric ₹3297
Pink Woolen Unstitched Kashmiri Embroidered Suit Fabric ₹3829
Blue Woolen Unstitched Kashmiri Embroidered Suit Fabric ₹3616
Yellow Cotton Unstitched Kashmiri Embroidered Suit Fabric ₹2356
Pink Cotton Unstitched Kashmiri Embroidered Suit Fabric ₹2356
Yellow Cotton Unstitched Kashmiri Embroidered Suit Fabric ₹2356
Pink Cotton Unstitched Kashmiri Embroidered Suit Fabric ₹2356
Pink Cotton Unstitched Kashmiri Embroidered Suit Fabric ₹2327

Data last updated on 18-04-2021